Many micro and small businesses do not fail because they lack effort — they fail because they don’t understand their numbers. In a recent article we had discussed how Africans can bridge the gap between our usually huge ambitions and our realities , not through short cuts or fantasies, but laying out practical means through which Africans can transition from being employees or self employed to business ownership. In previous articles we had also shared micro and small business nuggets to help African micro and small business owners manage their businesses profitably and position them for growth. However, from our interactions with several micro and small business owners, as well as the conversations we observe online, it became evident that we needed to delve into some important numbers that business owners ought to know, numbers upon which they can build every other layer of knowledge.
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