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Cash Is King: Why Cash Flow Matters More Than Profit for Small Businesses

Small businesses are the drivers of any economy. In our opinion they are the mainstay of capitalism / societal economic development, creating wealth while closing the employment gap in the society. However, as much as a great number of small businesses exist in the developing world, a huge percentage of them barely succeed owing to several inhibitors. And even when some of them succeed, they barely grow beyond mum and pop level mainly because of omission of some “common sense” secrets that are not necessarily taught in schools but one has to pick up along the way. It is for this reason and more that we will be sharing some nuggets to help small businesses not just to survive but to thrive and attain their full potential. Let's talk about Cash in this article. 

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